Back in November, I launched a website for a great little store in Roscoe Village called Sacred Art. Owner Sarah Chazin opened Sacred Art in 2006, intending to make the art of local Chicagoans accessible to their neighbors and create an alternative to the traditional art gallery. Instead of the stuffiness of those spaces, her store has the friendliness of a neighborhood shop, and showcases over 50 Chicago artists in every medium you can think of, from photography and painting to jewelry and textiles. There are pieces to fit every budget, providing everyone with the opportunity to own original art.
I had originally designed a small one-page site for Sacred Art back in 2006, then a group of local students offered to create a slightly larger site for the store as a class project. While Sarah certainly appreciated the students' generosity in building that site, it became clear that if she wanted to continue to grow her business, she would need a more consistent, user-friendly website. Also, she would need to be able to update it herself, with few technical skills and on a young business' shoe-string budget.
At our first meeting with Sarah, my Design:Intelligent partner Katie Petrak and I worked to identify who we were trying to reach and what sort of information would be contained on the site. The goals we identified for the site were:
- to let artists know how they can submit their art for consideration to be sold in the store
- to promote other services that the store provides, such as art rental, commissions, and hosting private events
- to highlight the many wonderful styles of art for sale in the store
- to promote events, such as classes and "meet-the-artist" opportunities
- to inform visitors of new arrivals to the store and other announcements
The first two needs could be easily solved by static webpages. The last three, however, would require some ingenuity in order to meet both the "low or no cost" and "little technical knowledge" requirements. Sarah didn't have the budget to pay for the time that would be required to implement and configure custom scripts for her site, nor did she have the time or inclination to learn the technical skills that could reduce the cost for installing those components.
So we looked for cheap third-party solutions. Her events calendar could be maintained for free on the very easy to use Google Calendar, then fed to her site via GCal's talent for producing RSS feeds. We found a similar work-around for the update feature, by using a feed from the free Blogger blogging platform. For the image gallery, we turned to image hosting site SmugMug, which gives Sarah the opportunity to easily upload and organize images; for a small yearly fee, we would be able to customize the look of the SmugMug site to match that of the rest of Sacred Art's site.
The next stage of the project was to create a new visual design that would be adaptable to these solutions, and would also more accurately reflect the character of the store than the Apple-esque gray text on a white background that had previously comprised the site. Katie devised a design with a rough, hand-made feel that manages to be slightly funky but still clean enough to not feel cluttered. The color scheme is based on the colors of the Sacred Art logo and the unique dark green that covers the store's facade.
Finally, it was up to me to build the actual pages, combining the design with the technology. The site was launched the day before Thanksgiving, the deadline we had set so that the site would be up and running for the holiday shopping season. Sarah is extremely happy with the site, and Katie and I enjoyed the process of creating something for a business that we really believe in. I think it's a great case example of how, with a little strategic planning, good websites don't need to cost an arm and a leg.