The old site, which launched in late 2007, was showing its age, and badly, with some of the web 2.0 cliches of its era (I'm looking at you, orange.) The new one cleans up the information architecture and rolls out a new look that I think fits better with my "personal brand" (or, as they used to call it, my "personality"). In some ways, the new look harkens back to my very first freelance website from 10 years ago... but no Papyrus on this one, thank you very much.
I had actually been working on this relaunch for quite some time. It's a common lament among designers that creating one's own identity pieces is surprisingly hard; after all, how do you visually communicate your ability to create visual communications? And while they say you are your own worst critic, I've decided that I am also my own worst client. Consider the following list of sins that every designer dreads encountering in a client:
- I changed my mind on designs that I had already signed off on, for reasons that were largely arbitrary.
- I ignored deadlines that I had set for myself.
- I flaked out and abandoned the project for months at a time.