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Field Notes from the Digital Prairie

Monday, April 22, 2013

Higher Ed Web Org Chart: Small Schools

Following up on my last post, here are stats specifically for small schools (under 5,000 students, n=45). Stats for larger schools to come.

How centralized is the production and maintenance of the web at your school?
  • 1 (very centralized): 31% 
  • 2: 13% 
  • 3: 24% 
  • 4: 24% 
  • 5 (very decentralized): 7% 
The group that does *the majority* of your institution’s web work is part of:
  • Marketing/Communications/PR: 62% 
  • IT: 20% 
  • Some combination of the above or other: 18% 
How many people work for that web group?
  • 1: 27% 
  • 2-5: 67% 
  • 5-10: 7%
  • Over 10: 0% 
Are you a part of that web group?
  • Yes: 96% 
  • No: 4% 
What kind of tasks does that web group perform?
  • Information Architecture 100%
  • Website Development 91%
  • Visual Design 82%
  • Content Strategy and/or Production 80%
  • Social Media Management 62%
  • Application Development 51%  
  • Server Administration 40%  
  • Other 4% 
To whom does the head of the web group report?
  • VP or Dean: 31%
  • President or equivalent: 20%
  • Other: 20%
  • CIO: 18%
  • Assistant VP or Assistant Dean: 13%
  • CTO: 0%
Does the group that you identified as  performing the majority of web work at your institution charge other departments at the institution for its services? (n=13)
  • No: 85%
  • Sometimes/It depends: 8%
  • Yes: 8%

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