“Is a Niche Social Network Right For Your School?”
Essay | Published July 12, 2011
These days, only the most timid of TOSMESTs (Traditional Old-School Marketing Executive Suit Types)* would object to an institution of higher education’s presence on what we might think of as the “Big 3” of social media platforms: Facebook, Twitter and LinkedIn.
But it’s possible that there are smaller and less well-known sites — social networks targeted to certain niches of the population — that might also serve your institution’s goals. Based on my institution’s experience with one such site, Goodreads, here are several questions you should ask yourself before pursuing a presence on a niche network.
Read the rest of the essay at Digital Collegium (formerly HighEdWeb)’s Link Journal