Wrangling the Octopus

Yesterday, I gave a presentation at the eduWeb conference entitled “Wrangling the Octopus: Managing Your Social Media Ecosystem.” In the presentation, I outlined the tools that I use to keep content flowing to the University of Chicago Law School’s many social media outlets.  The Cliffs Notes version:

• I try to operate under two general principles: automate as much as possible, but don’t lose the human touch.
• Using Yahoo Pipes, I create a master feed that aggregates all of our syndicated content (blogs, podcasts, news items, etc.).
• That master feed is fed into Feedburner, in order to maintain a single static URL and to ensure that the feed validates. Feedburner also creates an animated gif of the feed that can be added to HTML emails.
• The Feedburner feed is fed into dlvr.it, which sends content out to Twitter and Facebook.
• We use CoTweet to share our primary Twitter account among team members, and Echofon to monitor Twitter in real time.

My Prezi “slides” are embedded below:

@lougan caught a minute or so on video (embedded below), and @omahaNE posted his notes and audio on Livescribe.