Each year since 2008, the Law School has compiled a list of reading recommendations from its faculty members as a sort of holiday gift for alumni. And each year, I design a new one-page site to house those recommendations. I think this year’s incarnation came out pretty well, as it’s a rather unusual way of navigating what is essentially just a *very* long list. Even better, we were able to tie this year’s edition into our recently launched Goodreads presence by making it easy for users to quickly friend us and become fans of our faculty members; accordingly our friend numbers on Goodreads increased by 50% within just a couple of days, and many of our new friends seem to have joined specifically for the chance to connect with us, an indicator of significant engagement.
